Our passion is food

and the people who produce it

We believe that people should be connected to the source of the food that they eat, and the people who produce it. If you are a fisher, farmer or small food business we can help you tell your story to your customers in compelling ways. Ways that make you money.
surprise & delight
go the extra mile
diverse and flexible
always learning

We like facts and figures but we also like to have fun. We know you can have it both ways

Whether your business is large or small, focused on Australia or overseas, we work with you to create a tailored and practical plan to help you grow your market. You can then choose whether we do it for you, or we teach you how to do it for yourself.

Our creative and disciplined team has expertise in market research, business strategy, international negotiation, creative design and digital marketing.

It’s simple, we mean what we say and we deliver what we promise.

Our Team

Honey and Fox began in 2015, founded on a shared passion for celebrating Australian food and agribusinesses. Just like the honey bees, we know how to work together to find those sweet spots and make big things happen. It is all underpinned by smart ideas.

Jayne Gallagher


Jayne is one of our company founders, CEO and resident market development strategist.

A keen observer of human behaviour and fascinated by stories of people overcoming odds and defying challenges, Jayne is naturally curious, a lifelong learner and a proud member of the “perennial generation”.

Jayne is always on the lookout for new (and old) ideas. She spends her spare time scouring bookshops, and the internet!

Jayne is also a keen traveller and, while waiting for time travel to become an affordable reality, currently splits her time between Brisbane, Tasmania, Singapore, Shanghai and London.

Her mantra: Be bold. Be brave. Be different.

mini-mba   The Research Society Member

Helen Johnston

Creative Services and Communications Director

Helen, one of our company founders has a unique creative approach and leads our branding, stakeholder communications and digital marketing team.

She loves helping our clients connect with their markets by bringing their authentic provenance stories to life.

With an obsessive attention for detail and passion for painting, she is also a wildlife artist and illustrator. She brings her passions for nature, art and food into her work.

Originally from England, Helen now calls Tasmania home. With a special connection to the ocean, she spends her spare time diving and exploring.

mini-mba user-experience-design

Joanne Freeman

Research, Learning and Engagement Director

In her element looking for patterns and insights from data, Joanne is a super sleuth, tracking down information to help our clients find the best markets for their products.

Previously a small business owner and, having held senior roles in government and research, Joanne is a ‘pracademic’. This means she doesn’t just work from theory.

Her extensive experience in export mentoring, training and marketing underpins her recommendations and insights, ensuring they are practical and implementable.

She hasn’t always got her head stuck in a book, Joanne enjoys dancing and long beach walks her doggos!

mini-mba   The Research Society Member

Genevieve Drury

Creative Designer

With a passion for food photography, art and design, Gen is a key member of our creative services team.

As a recent graduate, with a Bachelor of Visual Communications (Hons), Gen is a talented designer and an accomplished artist and illustrator. As a digital native, she plays a pivotal role in ensuring that our work is on brand and targeted to our clients audience.

Tasmanian born and bred, on the weekends you will most likely find Genevieve venturing out to the latest local foodie destinations or playing with her furry friends.

RMIT brand-experience-

Hafsa Mir

Digital Marketer

Sharing her love of food through cooking and entertaining family and friends at home, at Honey and Fox Hafsa is our social media and digital marketing leading light.

Hafsa has a passion for digital communications, connecting people with stories and building communities through social and digital media. She is at home creating engaging content, developing podcasts and buried in analytics, using her smart insights to build digital media strategies and website content to really connect with the customer.

Hafsa is a creative spirit, very disciplined and loves to learn, cooking up the perfect mix for Honey and Fox and our customers!

Nicole Karam

Content Creator

With her writing mantra being “conversion through content,” Nicole fits right into our Marketing and Communications Projects team.

Nicole is passionate about storytelling that helps brands and businesses grow. She focuses on knowing and understanding her readers through data and insights to craft well-tailored and relatable messages that engage and influence the audience.

Fueled by caffeine, you might find her café hopping or checking out hole-in-the-wall food spots in her free time.

Our Associates

We know we can’t do it all! So we work with a range of professionals that add great value to our clients. 


Lance Scaife Elliot

Learning Experience Designer QUT


Alex Siewert

Brand Strategist


Meredith Lawley

Professor of Marketing QUT


Janet Howieson

Senior Lecturer Curtin University


Meaghan Dodd

Food Consultant - Intuitive Food Solutions


Wayne Haggar

Export Development Consultant

Copyright 2020 Honey & Fox Pty Ltd