China Cuisine Competition

CHINA CUISINE ASSOCIATION

BUILDING PARTNERSHIPS

Building the Partnership

As part of the Australian Wild Abalone® Program there was a need to develop a collection modern Abalone recipes that would support differentiating and creating a preference for AWA product over others in China, their major market.

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We formed an official partnership the China Cuisine Association (the peak catering industry body in China) which was made official at Australian Week in China in 2014

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