Our passion is food and the people who produce it

We believe that people should be connected to the source of the food that they eat, and the people who produce it. If you are a fisher, farmer or small food business we can help you tell your story to your customers in compelling ways. Ways that make you money.

We live and breathe the art
of science and marketing.

We like facts and figures
but we also like to have fun
we know you can have it
both ways.

Whether your business is large or small, focused on Australia or overseas, we work with you to create a tailored and practical plan to help you grow your market. You can then choose whether we do it for you, or we teach you how to do it for yourself. Our creative and disciplined team has expertise in market research, business strategy, international negotiation, creative design and digital marketing. It’s simple, we mean what we say and we deliver what we promise.

Our team

Honey and Fox began in 2015, founded on a shared passion for celebrating Australian food and agribusinesses.

Jayne Gallagher

Company Founder / CEO

Jayne is our CEO and resident business and market development strategist. A keen observer of human behaviour and fascinated by stories of people overcoming odds and defying challenges, Jayne is naturally curious, a lifelong learner and as a proud member of the “perennial generation”.


She is always on the lookout for new (and old) ideas. Combining formal qualifications with experience in business strategy, market development and brand management Jayne brings a unique "sweet and smart" approach to working with our clients.


Her approach is to start with finding the "sweet spot" in a business and then, working with people in that business, to develop and implement smart strategies designed to capitalise on existing and building new business capabilities and market opportunities.


Jayne is recognised nationally and internationally having won awards for her work for strategic industry development and change management programs.


Jayne's mantra: Be bold. Be brave. Be different.


The Research Society Member

Helen Johnston

Company Founder
Creative Services Director

Helen leads our creative services and communications team.


Qualified in user experience design, Helen always approaches creative and communications from the customer or audiences point of view. She loves helping our clients connect with their markets by bringing their authentic provenance stories to life, ones which resonate with customers, in creative and compelling ways.


Helen's focus is on ensuring that products and/or services respond to customer needs, the communication is targeted appropriately and makes an impact.


Helen has worked with food industries on marketing, branding and digital campaign delivery across local and international markets for nearly a decade.


With an obsessive attention for detail and passion for painting Helen is also a wildlife artist and illustrator. She brings her passion for nature, art and food into her work.


Originally from England, Helen now calls Tasmania home. With a special connection to the ocean, she spends her spare time diving and exploring.



Joanne Freeman

Research and Engagement Director

Our Research, Learning and Engagement Director has extensive experience in resource development and training and is in her element when she is out in the field delivering training to the small business sector.


Joanne is our resident 'pracademic' applying her experience in academia developing and running courses in areas such as marketing, international business, export management, cross-cultural management and business analytics. This combined with having owned and run her own business, and her experience in senior roles with government, including the Director of Trade Development and Small Business in Tasmania and as an Austrade Tradestart Advisor in Queensland.


Committed to understanding learning needs and developing relevant training content and approaches to meet desired learning outcomes, Joanne has developed and delivered many multi-mode training programs including Insights to Action, Digital Fishers and Provenance Storytelling.


  The Research Society Member

Lucy Andrews

Senior Research Consultant

Our resident research specialist Lucy brings significant global market research experience to our team.


Lucy excels at research design, making the complex simple and bringing reports to life which help clients gain actionable insights.


She has supported a wide variety of large (and small) organisations around the world using a mixture of traditional and cutting-edge methodologies.


Being a local Tasmanian Lucy has grown up playing and working on farms and is passionate about the beautiful produce her island home has on offer.


She has moved back to Tasmania so her 3 children can experience the same childhood she was lucky enough to have.


The Research Society Member

Genevieve Drury

Marketing and Communications Coordinator

With a passion for food photography, art and design, Gen is a key member of our creative services team.


As a recent graduate, with a Bachelor of Visual Communications (Hons), Gen is a talented designer and an accomplished artist and illustrator. As a digital native, she plays a pivotal role in ensuring that our work is on brand and targeted to our clients audience.


Tasmanian born and bred, on the weekends you will most likely find Genevieve venturing out to the latest local foodie destinations or playing with her furry friends.


RMIT brand-experience-

Hafsa Mir

Digital Marketer

Sharing her love of food through cooking and entertaining family and friends at home, at Honey and Fox Hafsa is our digital marketing leading light.


Hafsa has a passion for digital communications, connecting people with stories and building communities through social and digital media. She is at home creating engaging content, developing podcasts and buried in analytics, using her smart insights to build digital media strategies and website content to really connect with the customer.


Hafsa is a creative spirit, very disciplined and loves to learn, cooking up the perfect mix for Honey and Fox and our customers!


rmit digital marketing strategy

Our Associates

We know we can’t do it all! So we work with a range of professionals that add great value to our clients. 


Lance Scaife Elliot

Learning Experience Designer QUT


Alex Siewert

Brand Strategist


Meredith Lawley

Professor of Marketing QUT


Janet Howieson

Senior Lecturer Curtin University


Meaghan Dodd

Food Consultant - Intuitive Food Solutions


Wayne Haggar

Export Development Consultant

Members of

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