Provenance Powered Marketing
Stories for success

If you are a small to medium food or agri-business, our ‘Stories for Success’ toolkit provides everything you will need to understand how provenance storytelling can impact your business. Now, more than ever, consumers are demanding to know more about where and how their food is produced. As part of an AgriFutures Australia funded project we delved in to provenance and impact and now have these in-depth and practical resources to help Australian producers to build provenance, improve storytelling and better interact with customers, wherever they are. Please enjoy the toolkit below to help tell your story, and build your business.

This Storytelling for Success Toolkit contains a report on Consumers Trends and storytelling technology,  a storytelling guidebook and series of templates to help build your own story and decide what storytelling platforms are right for you and your business:

Consumer trends and storytelling technologies

Stories for
success guidebook

Producer templates for
provenance storytelling

Learn how other producers have told their story and the impact it has had on their business

Producer stories

a series of case studies

We interviewed six Australian food and agriculture companies about their fantastic provenance stories and the impact of telling them through different platforms.

Producer videos

Showing the power of provenance

From the provenance case studies, we have developed short videos, to showcase the producer stories.

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