magic-abalone western australia

Magic Abalone


Two oceans meet and the magic happens

Down in the furthest southwest corner of the Australian continent, in Western Australia, there’s a small coastal townsite called Augusta. This is the home of Magic Abalone and the most beautiful wild-caught abalone. 
It’s only fitting for the most beautiful wild-caught abalone to have a website and design that reflects its best qualities. We brought the Honey and Fox edge to Magic Abalone by providing marketing advice, design, and launching their very own website. We made sure the website would reflect the company’s Western Australian, laid back, and beachy personality with Director Nathan and his wife an avid surfer and diver, whilst maintaining and reinforcing their wild, organic, and premium positioning. To make things consistent with their social media content, we showcased our team’s creative expertise by creating the overall aesthetic and feel of their accounts, which we then handed over to the Magic Abalone team to manage on their own platforms.
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