Great Barrier Reef Giant Grouper


Innovation inspired by nature, Giant Grouper

As a start-up aquaculture company, the Great Barrier Reef Giant Grouper needed to find a way to share their brand and story that reflects a focus on Asian premium markets.
Drawing from our extensive experience and consumer research, our team developed a brand identity positioning tailored to market its product as premium quality and stand out from its competitors. We showcased the Honey and Fox edge through the brand image library and website we created. Featuring their premium product, inspiring dishes, and the people behind the business, this laid down the foundation for forming Great Barrier Reef Giant Grouper’s story. The brand story also highlighted people, products, environment and eating, reflecting the values of the company and product while resonating with their consumers.
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