AgriFutures Australia


Provenance Stories for Success

In a project funded by AgriFutures Australia, we produced a Provenance Storytelling Kit resources to help Australian producers to create and share provenance stories and use
What you’ll find in our toolkit:
  • Consumer Trends and Storytelling Technologies report
  • ‘Stories for Success’ guidebook
  • Series of templates for use by producers
  • And six case study publications and videos
We consider our work in this space as ground-breaking because it has the most comprehensive set of resources on this topic globally. The evident success of this project showed an industry demand for communications and extension activities. With that, our team conducted face-to-face masterclasses, podcasts, webinars, and online workshops to engage producers and businesses. As a part of our ongoing commitment to help food and agribusinesses, we are currently developing an online course that will be a part of our My Food Business Academy – which we are launching early this year.
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