Sharing Australia’s Capabilities – Profiling our Australian produce to the world

Honey and Fox worked with Austrade to deliver three industry capability reports. These form the basis of a series that Austrade will be producing through the ABEI program. We also produced posters and presentations to be used throughout Austrade's international network, to support Australia's food and agribusiness exporters.
We also produced posters and presentations to be used throughout Austrade’s international network, to support Australia’s food and agribusiness exporters.   Our strong knowledge and links to industry, market research, storytelling and design capabilities enabled us to develop informative and engaging reports for the Lobster, Abalone and Almond industries. We researched the industry, finding their story and identifying what makes their product shine, coordinated and curated the written copy as well as the visual content. We also created a series of four posters for each industry, a presentation deck, as well as an e-book for Australian Almonds. All developed to Austrade’s brand guidelines.  We also supported Austrade with assets for recent trade shows, and wrote the script for the Fresh Seafood – Find It With Us, and  Wholesome Almonds – Find It With Us  short videos, used as part of the Shine Australia initiative. 

Ian Anderick- WAFIC

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