The five secrets to creating a compelling provenance story

More than ever before customers want to know the source of the food that they eat, where it comes from, who is growing and how it is grown – but how do we prove our product provenance?

Join the waitlist to our 6 weeks Provenance Storytelling course starting next month!

This is a starter course for people who have not developed a provenance story or would like to review their story using the Provenance PlusTM System. Delivered online over 6 weeks, you will join a group of other food and beverage businesses to learn how to create your own provenance story. Each module is self-paced and you can access all the lessons at a time that suits you. There are two Q&A sessions to help you apply what you have learned to your particular business – plus a few sneaky bonuses in there too!

5

Ingredients

There are five ingredients involved in creating a compelling and impactful provenance story

Customer

Who they are and why they will care about your provenance story

People

Founders and key people

Product

Features, benefits and value

Place

Origin and environment

Proof

Basis of authenticity

Specifically designed for

Fishers

Farmers

Boutique food & beverage business owners

  • A library of provenance story “gems” that will resonate with your customers
  • A core provenance story ready to be communicated and on which all marketing content can be based
  • A framework to collect and organise new provenance story content. Making creating new stories easy.
  • An ideal customer profile and customer journey documented

The great thing about a story is that it lives on. Real stories keep on telling, keep on going, and keep on connecting with people.

"An excellent Provenance Storytelling Masterclass..."

Madeleine Florin

Honey and Fox tailored and delivered an excellent Provenance Storytelling Masterclass for a group of small-scale farmers in peri-urban Sydney.

Working with the team was so enjoyable, the day itself was relaxed..it was a great success – our group were actively creating, sharing and learning from each other as well as from the course.

 Madeleine Florin

Greater Sydney Local Landcare

We know what you are wondering...

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Download our Stories For Success Toolkit

The why, the what, and the how of provenance storytelling.

Telling your provenance story is a cakewalk with our toolkit

Developed by Honey and Fox  for Agrifutures Australia, our Stories for Success Toolkit includes:

  • The latest consumer trends, technologies, and platforms
  • Provenance Storytelling Guidebook
  • Producer templates
  • Case studies that show how other businesses have used storytelling to boost their business

Learn from the success of others

A series of case studies from food businesses that have successfully used and implemented provenance storytelling to make an impact, boost their business, and the lessons they have learnt.

Producer videos

Unlock the secret to telling your provenance story.

Copyright 2020 Honey & Fox Pty Ltd

Register Your Interest In Our Storytelling Course

Unlock the secret to telling your provenance story to build your business.

Get our Stories for Success Toolkit

Developed by Honey and Fox with Agrifutures Australia Our Stories for Success Toolkit includes:

  • The latest consumer trends, technologies and platforms
  • Provenance Storytelling Guidebook
  • Producer templates Learn how other businesses have used storytelling to build their food business (Case studies)