We researched to find out how agriculture, food, and beverage businesses were creating and telling their provenance stories. We wanted to know what the critical parts of the story are, how the stories are put together, and how, where, and when to tell provenance stories for the greatest impact.
Based on this research we created our Provenance PlusTM System to help others learn how to create and tell their own stories.
There are five ingredients involved in creating a compelling and impactful provenance story
Developed with AgriFutures Australia, our Stories for Success Toolkit includes:
Learn how and where to tell your provenance story with impact. This 12-week coaching program is our signature course. Building on the Provenance Stories for Success Course you will join other businesses who have developed their provenance story and who want to learn how to use the Provenance Plus system as a marketing tool to connect to, engage with and build trust with your customers.
Training modules, templates and resources are delivered weekly together with live Q&A sessions with your fellow course participants every two weeks. Three one-on-one coaching sessions are included as well as some surprise guest speakers. All designed so that at the end of the program if you do the work, you will have a library of content and the platforms established to deliver it.
We also offer this as a tailored and/or blended in-person/online format (minimum participant number apply)
Identify products and other areas of your business that needs tracking
Shortlist and evaluate potential systems for your
The best technology that you can seamlessly integrate into your system
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