We work with both industry and governments across projects in seafood and agribusiness, to share their fantastic provenance story and help them in finding the right technology for traceability. Their provenance story has proven to be their biggest asset that has changed the course of their business for better!
The Provenance Plus Framework
Proof is one of the most important parts of your Provenance story. It is all about being authentic and building credibility which will build trust and customer loyalty.
Features, benefits and value
Origin and environment
Founders and key people
Basis of authenticity
From the customer point of view these are the three most important proof elements:
Knowing that product claims are true
Knowing the origins of the product
Knowing where it came from and how it got to them
“Trust is at a premium right now, with consumer trust at an all-time low. Without trust, credibility is lost, and reputation can be threatened.”
- Edelman Trust Barometer 2021
Using your provenance stories to build your business
More than ever before customers want to know the source of the food that they eat, where it comes from, who is growing and how it is grown – but how do we prove our product provenance?