There is a growing curiosity among consumers about the source of the food and beverages they buy. For most, it’s important to know and trust the origin of the product – seeking assurances that what they buy "is what it says it is." This is where the importance of provenance storytelling comes in.
![](https://www.honeyandfox.com.au/wp-content/uploads/2022/02/pl92wmoc-1-scaled.jpeg)
![](https://www.honeyandfox.com.au/wp-content/uploads/2022/02/ydok-xr4-1-scaled.jpeg)
![](https://www.honeyandfox.com.au/wp-content/uploads/2022/02/swcq72go-scaled.jpeg)